Scott Ledbetter
Vertias Accounting logo embossed on paper The finished logo for Veritas Accounting

Veritas Accounting branding

Veritas Accounting, a newly established accounting firm in the Sacramento area, wanted a look and feel that set them apart from the standard garb of similar companies. As such, they wanted materials that were eye-catching, modern, but not without feelings of experience and security.

Role Design lead, front-end When April 2016 Company Wallrich Creative Communications Explore the site

I developed a mark made up of four lines in varying length that join to form a cohesive diamond shape. This represents the reliable, multi-faceted service of the company. Additionally, symbolism of cooperation and stability is further emphasized with an ability for the logo to be used as a pattern. The dependable palette and devices transfer over to an informative website, paired with imagery that helps enforce their goals and values without coming across as boring.

A branded pattern The logo allows for a tiling pattern to further incorporate the mark into other scenarios as a graphical element
Someone holding an iphone with the Vertias website on it The site is fully responsive

The branding was implemented on a website I designed and developed. The graphic stylings and colors are accompanied by relevant and vibrant imagery to further provide insight into the Vertias’s work and aid in public perception.

Vertias website mocked up on an iPhone The finished website

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