log

BRIEF
Veritas Accounting, a newly established accounting firm in the Sacramento area, wanted a look and feel that set them apart from the standard garb of similar companies. As such, they wanted materials that were eye-catching, modern, but not without feelings of experience and security. I was head designer for this project while working at Wallrich Creative Communications.

CONCEPT
I developed a mark made up of four lines in varying length that join to form a cohesive diamond shape. This represents the reliable, multi-faceted service of the company. Additionally, symbolism of cooperation and stability is further emphasized with an ability for the logo to be used as a pattern. The dependable palette and devices transfer over to an informative website, paired with imagery that helps enforce their goals and values without coming across as boring.

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texture

The logo allows for an tiling pattern to further incorporate the mark into other scenarios as a graphical element.

sketches

Quick ideation helped hone in on a solution.

iphone

macbook

The branding was implemented on a website I designed and developed. The graphic stylings and colors are accompanied by relevant and vibrant imagery to further provide insight into the Vertias’s work and aid in public perception.

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