brain

BRIEF
The Dignity Health Neurological Institute releases an annual document to summarize their year’s performance and discuss what they hope to achieve in the next. The complex data, statistics, and terminology included in this report was to be presented in a way that was easy to digest and make conclusions from while remaining aesthetically inviting. I was head designer for this project while working at Wallrich Creative Communications.

CONCEPT
I created imagery that reflects how the human brain works, both anatomically and scientifically. The lights, which represent synapses, are in shades of the institute’s purple branding hues. This same treatment is reflective throughout the 30-page document. The design parameters allow for big, beautiful imagery, and clean graphics for easy understanding of data.

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